How Much Does It Cost To Find Love is a book that collects 21 personal dating ad entries per year from 1983 to 1993 (231 total) posted on New York Magazine's "Strictly Personals" section, where people pay by each line, 36 characters, to describe themselves and their desired other half in the hopes of finding love. Viewers who were interested could respond by sending messages to the magazine to connect with the author. The cost of each line of entries increased significantly over the 11 years from $14.95 to $33; authors of the entries range in age from 20s to 70s, were female and male, married and single, heterosexual and homosexual.